The New Retail Playbook: AI That Takes Action (Not Just Answers Questions)

In retail and commerce, customer support increasingly requires more than answering basic questions. Customers expect to update orders, manage subscriptions, track shipments, and resolve issues immediately – without switching channels or waiting for an agent.

In this conversation, leaders from Forethought and Birdy Grey discuss how AI can move beyond FAQ automation to execute real tasks across systems like Shopify and other commerce tools. You'll hear how Birdy Grey built workflows that allow customers to cancel orders within fulfillment windows, manage subscriptions through interactive experiences, and receive dynamic retention offers – all while maintaining control over customer experience and operational efficiency.

This webinar will cover:

• What it takes to design AI workflows that complete end-to-end tasks
• How automation can support peak season demand without scaling headcount
• The operational impact of shifting customers toward chat-based support
• Implementation lessons, including where structure and flexibility both matter

This session is designed for retail and commerce leaders looking for a realistic view of how AI can improve both customer experience and support operations today.