This Cookie Notice explains how Forethought Technologies, Inc. "Forethought", "we", "us") and "ours") use cookies and similar technologies to recognise you when you visit our websites at https://forethought.ai. ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Website owners can use cookies for a variety of reasons that can include enabling their websites to work (or work more efficiently), providing personalised content and advertising, and creating website analytics.
Cookies set by the website owner (in this case, Forethought) are called "first party cookies". Only the website owner can access the first party cookies it sets. Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and social sharing). The parties that set these third party cookies can recognise your device both when it visits the website in question and also when it visits other websites that have partnered with them.
Why do we use cookies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons that are strictly necessary for our Website to operate, and we refer to these as "essential" cookies. Other cookies also enable us to provide Website functionality, or to enhance visitors' experience on our Website by providing them with personalised content and advertising. This is described in more detail below.
The specific types of first and third party cookies served through our Website and the purposes they perform are described in the table below:
Essential website cookies:
These Cookies are strictly necessary to provide you with our Services. For example, we use Essential Cookies to ensure secure user authentication, preventing fraud and load monitoring.
| Cookie Name |
Who serves this cookie? |
Description |
Duration |
| __cf_bm |
Cloudflare |
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
30 minutes |
| _cfuvid |
Cloudflare |
This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. |
Session |
| mrkrui |
Marker.io |
This cookie is used to detect errors on the website - this information is sent to the website's support staff in order to optimize the visitor's experience on the website. |
Persistent |
| test_cookie |
doubleclick.net |
Used to check if the user's browser supports cookies. |
1 day |
Personalization cookies:
These Cookies are used to enhance the performance and functionality of our Services but are non-essential to their functioning. For example, these Cookies might help us to remember your preferences or choices when using our Services. Without these Cookies, certain functionality like videos may become unavailable.
| Cookie Name |
Who serves this cookie? |
Description |
Duration |
| lidc |
LinkedIn |
To facilitate data center selection. |
1 day |
| vidyardSettings |
Vidyard |
Used to determine the optimal video quality based on the visitor's device and network settings. |
Persistent |
Analytics cookies:
These Cookies collect information that is used in aggregate form, for example to help us understand how our Website are being used, how users arrive at our Website, or how effective our marketing campaigns are so that we can improve them.
| Cookie Name |
Who serves this cookie? |
Description |
Duration |
| __hssc |
HubSpot |
This cookie keeps track of sessions. |
30 minutes |
| __hssrc |
HubSpot |
Used to recognise the visitor's browser upon re-entry on the website. |
Session |
| __hstc |
HubSpot |
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. |
180 Days |
| _hjSession_# |
Hotjar |
Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
1 Day |
| _hjSessionUser_# |
Hotjar |
Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. |
1 Year |
| g2tracking |
G2 |
Used to track user's interaction with embedded content. |
Persistent |
| hjActiveViewportIds |
Hotjar |
This cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor's experience. |
Persistent |
| hjViewportId |
Hotjar |
Saves the user's screen size in order to adjust the size of images on the website. |
Session |
| hubspotutk |
Hubspot |
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. |
180 Days |
Marketing cookies:
These Cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
| Cookie Name |
Who serves this cookie? |
Description |
Duration |
| #-# |
YouTube |
Used to track user’s interaction with embedded content. |
Session |
| _ptq.gif |
HubSpot |
Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
Session |
| _fbp |
Facebook |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
3 months |
| _ga |
Google Analytics |
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
2 years |
| _ga_# |
Google Analytics |
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
2 years |
| _gat |
Google Analytics |
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
1 day |
| _gcl_au |
Google Analytics |
Used to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites. |
3 months |
| _gcl_ls |
Google |
Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. |
Persistent |
| _gd_session |
Google Analytics |
Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on t he website and what pages have been loaded, with the purpose of displaying targeted ads. |
1 day |
| _gd_visitor |
Google Analytics |
Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. |
2 years |
| _gid |
Google Analytics |
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
1 day |
| _rdt_uuid |
Reddit |
Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
3 months |
| collect |
Google |
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
Session |
| IDE |
doubleclick.net |
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
400 days |
| iU5q-!O9@$ |
YouTube |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Session |
| LAST_RESULT_ENTRY_KEY |
YouTube |
Used to track user’s interaction with embedded content. |
Session |
| lastExternalReferrer |
Facebook |
Detects how the user reached the website by registering their last URL-address. |
Persistent |
| lastExternalReferrerTime |
Facebook |
Detects how the user reached the website by registering their last URL-address. |
Persistent |
| nextId |
YouTube |
YouTube |
text |
| pagead/1p-user-list/# |
Google |
Tracks if the user has shown interest in specific products or events across multiple websites and detects how the us er navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. |
Session |
| requests |
YouTube |
Used to track user’s interaction with embedded content. |
Session |
| rp.gif |
Reddit |
Necessary for the implementation of the Reddit.com's share-button function. |
Session |
| topicsLastReferenceTime |
Facebook |
Collects data on the user across websites - This data is used to make advertisement more relevant. |
Persistent |
| v1/beacon/img.gif |
6Sense |
Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facil itates B2B marketing purposes. |
Session |
| yt.innertube::nextId |
YouTube |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
Persistent |
| ytidb::LAST_RESULT_ENTRY_ KEY |
YouTube |
Used to track user’s interaction with embedded content. |
Persistent |
| YtIdbMeta#databases |
YouTube |
Used to track user’s interaction with embedded content. |
Persistent |
| yt-remote-cast-available |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Session |
| yt-remote-cast-installed |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Session |
| yt-remote-connected-device s |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Persistent |
| yt-remote-device-id |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Persistent |
| yt-remote-fast-check-period |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Session |
| yt-remote-session-app |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Session |
| yt-remote-session-name |
YouTube |
Stores the user's video player preferences using embedded YouTube video |
Session |
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website. This allows us, for example, to improve site performance, and to measure the success of our marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will often impair their functioning.
How can you control cookies?
You have the right to decide whether to accept or reject cookies that are not essential. You can exercise your cookie preferences through our cookie consent tool, which you can access by navigating to "Cookie Settings", accessible at the footer of each page.
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
How often will we update this Cookie Notice?
We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Notice indicates when it was last updated.
Where can you get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@forethought.ai.
