When a customer needs help, speed and clarity are everything. Yet phone calls often force a trade‑off between immediacy and convenience. Apart from the stigma of long wait times and the dread of transfers, users must pick up a phone, dial a number and navigate menus, all while juggling logins and background noise. Engaging with brands should be simple, informative and delightful - the opposite of traditional calling experiences. That belief inspired web calling—a new capability that brings the immediacy, ease and fluency of voice into the same window where your customers already work.

What is web calling?

Web calling is a voice‑first experience that runs directly in the browser or mobile app and seamlessly blends with existing tools & technologies. Customers click a call button, accept a privacy notice and immediately start speaking with an AI or human agent. Because the call lives in a web widget, we can augment voice with on‑screen context such as a brand logo or avatar, quick‑feedback buttons or even forms for typed input.

In short, web calling feels like a phone call but behaves like a web app. There is no dial‑pad to juggle and no context to lose. Your customers stay logged in, and the AI agents know who is calling without asking them to repeat their name.

Breaking down the experience

Most voice bots ask you to imagine a person on the other end. Web calling lets you see the persona. Your team can choose an avatar, a brand icon or a simple abstract shape to greet users. In industries where empathy matters - think healthcare or banking - you can even use a photo‑real figure that reacts to feedback. Integrating web calling with chat provides a multi-modal experience in which users can both see and hear the AI agent, driving better engagement and clearer calls to action. At the end of the call, users are presented a small CSAT survey to provide a rating without leaving the flow.

Context without compromise

Because the widget lives in your authenticated environment, you can pass the customer’s name, email or account status into the call. The AI agent uses this context to skip repetitive questions and tailor its greeting. If the caller needs to share sensitive data - like an email address or order number - the widget can display an input box so they can type instead of spelling it out. The conversation is smoother for everyone involved.

Easy integration and configuration

Adding web calling to your support portal is as simple as embedding a script tag with your API key. Each brand you support can have its own voice, logo and button style, all controlled through a configuration page. Want to pilot web calling on a specific page? Use separate script IDs. Want to offer both chat and voice from the same button? We’re building a unified mode for that next year!

Keep users in your product

Conventional phone support forces customers to context‑switch. Customers must leave your app, dial a number and hope the agent can find their account. Web calling keeps them in the interface they already use and your AI agent or representative has immediate access to the user’s session and can pull data without extra authentication.
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Looking ahead

The first release of web calling will be available in December. It focuses on the essentials: starting a voice call from the web, passing context and collecting feedback. In the coming months, we plan to:

• Allow users to switch between typing and talking in the same widget.
• Add form and screen‑share elements.
• Allow web calling to trigger proactive outreach, follow‑up emails and other workflows based on call outcomes.

Ready to try it?

We’re looking for early adopters who want to reimagine the phone call. If you’d like to test web calling in your own environment and shape its future, reach out to our team. Let’s build a voice experience that feels like a natural extension of your digital product.

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