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See How You Compare to Competitors With Our 2024 AI in CX Benchmark Report

With the 2024 AI in CX Benchmark Report, we’re providing actionable data and insight on the AI trends, strategies, and practices that matter most to you and your customers. CX can refer…
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Featured Resources

3 Systems You Need for Scaling Your Support Operations

How can you apply this to your customer service operations to realize ROI and retain customers and employees?
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Featured Resources

Lime Provides Fast, Scalable Service with a 77% Reduction in Response Time

Lime strives to make customer support effortless. This means not handing customers off to multiple departments and making it easy for them to self-serve.
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Featured Resources

7 Tactics Customer Service Leaders Use to Drive Growth

While Sales, Marketing, and Product Development are usually credited with company growth, recent data shows the vital role Customer Support plays in growing and scaling. In fact, 78% of customers are willing…
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Announcing Our New CX Metrics Playbook: Your Ultimate Guide to Enhancing Customer Experience Blog
See How You Compare to Competitors With Our 2024 AI in CX Benchmark Report Blog
Brand management graphic Brand Management Puts Your Customers at the Center of AI for CX Blog
When Empathy Meets Automation: How to Keep AI Human-Centric Blog
Forethought 2024: Fueled by Your Feedback, Built for Your Success Blog
Chatbots 2025 It’s 2025, Why Are Some Chatbots Still So Bad? Blog
Lazio and Forethought logo YAZIO Deflects 80% of Tickets Without Lowering CSAT in 6 Months with Solve Case Study
Fetch logo Fetch Achieves 26% More Customer Support with Same Workforce and 3.9x ROI Using Forethought Case Study
A picture showing a team working together How To Make AI Work For You (Not The Other Way Around) Blog
Busy season in a department store Preparing Your CX Org for Busy Season: Expert Tips to Get Started Blog
Peak Season Insights 2024 blog header image The State of AI-Powered Customer Service: Peak Season Insights Blog
Photo of a person using a computer representing multiple industries Learn These AI Secrets From Industries That Adopted Quickly Blog
Forethought Solve for Slack graphic Unlocking the Power of AI with Forethought Solve, Now Available In Slack Blog
An employee showing CX productivity through post-it notes and planning A Deep Dive on How AI Impacts CX Productivity Blog
Image showing two hands shaking, indicating the age of AI skepticism being over Is the age of AI skepticism over? Blog
An image that asks if deflection rate is the most important metric to measure Is Deflection Rate the Most Important CX Metric to Monitor? Blog
How Are These 3 Top CX Metrics Trending Since 2023? Blog
Top 8 Use Cases for AI Agents Blog
Forma Case Study featured image Forma’s Members Keep Rising—but So Does Their Deflection Rate Case Study
Build vs. Buy: 10 factors to decide what’s right for your CX organization Blog
Is AI Creating Jobs or Taking Them? Blog
How To Improve Customer Sentiment with AI Blog
What Problems Are CX Leaders Hoping To Fix With AI? Blog
What Is A Knowledge Base (And How Does It Improve Customer Support Automation)? Blog
What Is An AI Agent? And Is It the Same as a Chatbot? Blog
A scared woman Demystifying AI: Exploring Why It’s Not as Scary as You Think  Blog
The Future of Multilingual Support: How AI Breaks Down Language Barriers in Customer Service Blog
Navigating Customer Support Challenges with AI: Real-world Applications and Success Stories Blog
a lady with her hands up, happy because of her completion rate Why Completion Rate Is a Key Customer Experience Metric You Need to Measure  Blog
Putting the ‘Service’ in Self-Service: AI that Solves Problems Blog
How AI Transforms Customer Self-Service: Unraveling the Power of Intelligent Knowledge Bases Blog
The Different Types of Customer Service Automation: Serve More Clients With Less Effort Blog
Conversational AI Use Cases: How You Can Use AI to Transform Your Business Blog
Conversational AI in Retail: Can It Really Help Increase Sales?  Blog
Basic Chatbot vs. Conversational AI: What’s the Difference?  Blog
concept image for customer service automation What Is Customer Service Automation and How Can It Help Your Business? Blog
Boosting Customer Satisfaction with AI: Understanding the Nuances of Emotion Analysis in Customer Service AI Blog
After-Hours Support for Online Retailers: How Customer Support AI Enables 24/7 Customer Assistance Blog
How Generative AI Can Boost Your Customer Experience Score Blog
Customer Support AI in SaaS: How Intelligent Ticket Classification Accelerates Customer Issue Resolution Blog
The Future of Personal Banking: How Conversational AI is Elevating Customer Support in Financial Services Blog
How to Set Up Your Own Customer Service AI Chatbot Platform Blog
Picture of healthcare ai robots Conversational AI in Healthcare Blog
What is Customer Experience Automation? Blog
Can An AI Service Desk Effectively Help Your Customers? Blog
Automation in Customer Service: Does Conversational AI for Customer Service Make Sense? Blog
Conversational AI for Enterprise Blog
Conversational AI for Sales: Benefits & Use Cases Blog
Customer support agents on the phone Are You Truly Customer-Centric? Track These 6 Metrics to Find Out Blog
Improving Self-Service Error Rate with Generative AI Blog
Image showing woman smiling at her phone with her laptop open. How to Use Generative AI to Encourage High NPS and Customer Loyalty  Blog
Lady smiling about customer satisfaction Improving Customer Satisfaction Scores with Generative AI Blog
Customer Support Automation is Evolving to Autonomy: The Future of AI-First Customer Support with Autoflows Webinar
Putting Customer Support AI to Work: How Airbase Streamlines Customer Interactions and Reduces Response Times Webinar
Goodbye, Workflows! The Future of Customer Support AI is Autonomous Goodbye, Workflows! The Future of Customer Support AI is Autonomous Blog
Jeff Toister: Delivering Consistently Amazing Support With Experience Guarantees Webinar
Abra Reaches 40% Self-Serve Rate with Forethought Case Study
Data Security in the Age of AI: Key Strategies and Best Practices Webinar
Spordle Scales Customer Support with 142% ROI Case Study
3 Ways Generative AI Will Revolutionize Customer Support Blog
The Top 4 Benefits—and Limitations—of a ChatGPT Customer Service Chatbot Blog
Kickfin Achieves 72% Self-Serve Rate with Forethought Case Study
The AI Advantage: iFIT’s Customer Support Story Webinar
Free Download: Is Your Customer Support Team Ready for Generative AI? Blog
How to Prepare Your Support Org for the Generative AI Revolution Webinar
iFIT Saves 436 Agent Hours with Forethought Case Study
How Achievers Uses Generative AI to Revolutionize the Customer Experience Webinar
Achievers Attains 93% First Contact Resolution with Forethought Case Study
Q4 Inc. Achieves 98% Reduction in Time to First Response with Forethought Case Study
4 Ways AI Innovations Will Reshape CX in 2023 Webinar
chat gpt forethought 3 Things ChatGPT Needs Before it Can Be Deployed in Customer Service Blog
Etekcity Reduces Time To First Response by 69.7% with Forethought Case Study
Beeline Increases Support Efficiency with a 52% Reduction in Time to Resolution Case Study
A woman sits at her computer while wearing a headset Customer Service Automation: Everything You Need To Know Guide
How to Scale Customer Service (Without Sacrificing Quality) Blog
Scaling a Legendary Customer Experience Webinar
Image of a support ticket in queue being analyzed by AI 8 Key Ways AI Can Improve Customer Service Blog
Personalized Customer Service Guide + Stats & How To Blog
Uncommon Goods Scales Up for the Holiday Season with a 47% Self-Serve Rate Case Study
small business owner holds a sign that says Welcome Popular Ways Small Businesses Are Leveraging Chatbots   Blog
How To Improve Customer Service (Key Steps) Blog
8 Crucial Benefits of AI in Customer Service Blog
Customer support agents assist each other while wearing headsets. What is Agent Assist? Blog
chapter 3 Upwork Reduces Time to Resolution by 50% with Forethought Case Study
How Upwork Scaled Their CX Organization (and How You Can Too) Webinar
Customer service agent sitting at his computer 4 Customer Support Systems to Lower Your SaaS Churn Rate Blog
What is Natural Language Understanding (NLU)? Blog
Spoonflower Scales Automation with Human-Centered AI Case Study
6 Key Ways AI Is Changing the Future of Customer Service Blog
transparent eye glasses sit on a laptop Raising the Bar of Trust With Customer Data at Forethought Blog
11 Examples Of AI In Customer Service Blog
Image of a compass on a map Customer Service Key Performance Indicators And Metrics 2022 Blog
What Is An Example of Conversational AI? Blog
Lime Provides Fast, Scalable Service with a 77% Reduction in Response Time Case Study
Image of a train showing different use cases of where it could go. Most Popular Use Cases for Conversational AI 2022 Blog
Say Hello to Multilingual Support for Solve Blog
One pawn stands alone as a key differentiator of AI. What Is A Key Differentiator of Conversational AI? Blog
customer experience woman What is Ticket Deflection and Why Does it Matter? Guide
Using AI to Improve the Customer Experience Blog
Benefits of Conversational AI: What You Should Know Blog
customer experience woman How To Make A Customer Feel Understood  Blog
Customer Experience Statistics: Statistics You Should Know 2022 Blog
A green quote bubble overlaid a yellow background. There are three dots in the quote bubble representing an ellipsis. Chatbots vs Conversational AI: What’s The Difference? Blog
How To Build An Agile Customer Support Team Webinar
Kajabi Scales Up to Meet Ballooning Demand and Redirect Resources to Mission-Critical Projects Case Study
Improving Your Knowledge Base to Boost Customer Success Blog
7 Tactics Customer Service Leaders Use to Drive Growth Webinar
A gold lock lays on a keyboard next to two chipped cards. Enhanced Privacy and Security at Forethought Blog
chapter 2 Recruitment and Retention in the Age of COVID Blog
4 Ways AI-Powered Customer Service Technology Uses Machine Learning to Improve the Customer Experience Blog
a series of tools line a wall including a hammer and wrench 3 Tactics to Scale Customer Support & Maintain a Great Customer Experience Blog
How The Right Chatbot Can Reduce Customer Service Costs and Improve CX Blog
6 Reports All Businesses Should Create Based on Customer Feedback Blog
AI Doesn’t Replace Your Customer Support Team—It Empowers Them Blog
PDQ Expands Product Support While Cutting Response Times by 45% Case Study
Image of two Comparably Award badges against a purple gradient of the Golden Gate bridge. Forethought Wins Two Comparably ‘Best Of’ Awards Blog
Developing & Maintaining High-Performing Teams in 2022 Webinar
4 Ways Companies Are Embracing AI Learning to Evolve Customer Marketing Strategies Blog
How to Boost Customer NPS Scores by Working Smarter, Not Harder Blog
How to Prepare Your Customer Support Org for AI of the Future Webinar
Introducing: Sunshine Conversations Integration for Forethought Solve Blog
Growth Strategies in 2022: Why Exceptional Customer Service is Key Blog
The Best Advice For Improving Customer Satisfaction Scores Blog
6 Things You May Not Know About How Conversational AI Works Blog
The Impossible Task: Improve Agent Productivity, Increase CSAT, Reduce Costs Webinar
How Machine Learning Can Help You Build a Powerful Knowledge Base to Reduce Ticket Volume Blog
How Much Should You Be Spending on the AI-Powered Customer Experience? Blog
Forethought Announces New Assist Enhancements and Integration with Freshdesk Blog
How to Use Conversational AI to Scale Your Customer Support Team Blog
6 Reasons Automated Chatbots Are Critical for Future Customer Service Success Blog
3 Systems You Need for Scaling Your Support Operations eBook
image of a wooden hand supporting a tree branch 9 Tips For Retaining Customer Support Agents Blog
Decreasing Support Ticket Volume Using AI-Powered Customer Support Blog
Customer Service in 2022: How Automated Chats and AI Are Changing Customer Buying Habits Blog
An image of a sign leading to Answers which is 1 km away. How To Create and Organize A Knowledge Base Blog
5 Common Misconceptions About AI Customer Service Software Blog
A group of people all put their hands together Omnichannel Customer Support: What It Is and How You Can Get Started Blog
White arrows face up on a wood panel Using Customer Support AI to Improve Support Metrics Blog
We Just Raised $65M to Transform Customer Experiences with Human-Centered AI! Blog
Why You Should Care About AI in Customer Support eBook
Forethought Solidifies AI Leadership Through Partnership with Mila Blog
Two people sit next to each other having a conversation while a laptop and notebook lay on the table. The Benefits of Integrating Customer Support AI on Your Website This Holiday Season Blog
A box with a smiley face is surrounded by much smaller boxes with smiley faces on them. 4 Tips for Handling Complaints to Improve CSAT Blog
Announcing Workflow Builder: Build Automated Workflows That Detect Intent Blog
5 Ways to Improve Your Knowledge Base Blog
Introducing Assist Anywhere: Accelerate Agent Productivity From Anywhere Blog
7 Tips for Building an Agile Customer Support Team Blog
Forethought Named One of Forbes’ Next Billion-Dollar Startups Blog
Piloting A.I. for Customer Support eBook
Demystifying AI in the Contact Center Webinar
Solve 3 Common Customer Service Problems with AI Blog
Human+Machine: The Future of customer Service Webinar
Top 5 CX Trends Influencing Your Support Organization Today Blog
CSAT: What It Is, Why It Matters, and How You Can Optimize. Blog
3 Ways Customer Support AI Supports Agents Blog
How to Manage Fluctuating Ticket Volumes Webinar
AI for Customer Service: Key AI Terms Blog
How AI Helps Keep CSAT High Blog
The Future of Customer Service Guide eBook
Understanding Customer Experience in 2021 Blog
A Guide to Building a Customer Service Knowledge Base Blog
Why the Type of AI You Use Matters for Your Customer’s Experience eBook
Omnichannel Customer Self-Service Options Are Must-Haves Blog
How Does Customer Support Help Onboard Agents Faster? Blog
Customer Service Tools: Chatbots vs. AI for Customer Support Blog
8 Blogs Every CS and CX Leader Should Follow Blog
What Customer Support AI Can Do For Scaling Businesses Blog
How to Measure the Customer Experience Blog
FCR: What It Is, Why It Matters, And How You Can Optimize It Blog
How Auto-Triage Reduces Pressure from Your Customer Support Team Blog
Customer Support AI: 6 Frequently Asked Questions Blog
4 Things AI Can Already Do for Your Business Blog
How AI Enables Support Teams to Provide Great Customer Service Blog
AI for Customer Support: Winning Customer Experience Blog
Using the 80/20 Approach in Customer Support Blog
Desire2Learn Increases Cases Closed By Over 30% Using Forethought Case Study
Defining Common Customer Service KPIs And Why You Should Be Analyzing Yours Blog
3 Ways Customer Self-Service Can Improve Your Customer Experience Strategy Blog
AI Customer Service: Customer Support in 2021 Blog
4 Ways AI Can Create a Better Customer Experience Blog
How COVID-19 Changed CX And How Orgs Are Pivoting Webinar
Real Talk: What to Expect When Implementing AI for Customer Support Webinar
Thumbtack Improves Support Operations With Forethought Case Study
Make AI Part of Your Life That You Like Webinar
5 Ways to Scale your Enterprise Using AI Blog
Considering Customer Support AI When Assessing Customer Needs Blog
Service Level Agreements: How AI Can Help Achieve SLAs Blog
Managing Queues the Right Way: Using Auto-Triage to Enhance Customer Support Teams Blog
Onboard Your New Agents Faster with Customer Support AI Blog
Using Customer Support AI to Navigate Customer Needs Blog
Don’t Kill Your Email Channel, Here Are 3 Reasons Your Customers Love It Blog
4 Ways To Improve Your Macros or Templates and Enhance Customer Support Blog
Using AI Models To Decrease Time-Sucking Customer Support Team Tasks Blog
Bring Who You Are To Forethought Blog
Supporting your Support Teams Blog
Rapid Fire With Forethought Founder Deon Nicholas Blog

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