Forethought vs Sierra

A scalable and complete AI solution

Forethought's AI solution empowers customer-centric companies to deliver faster, smarter customer support beyond simple automation, making it the #1 alternative to Sierra.

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Build, launch, and optimize AI-generated flows instantly

AI Agent Coverage

AI Agent Coverage

Includes agents for Triage (routing), Assist (copilot), and Agent QA (human quality review).

AI Agent Coverage

No AI agents for ticket enrichment, human copilot, or QA.

AI Maturity

AI Maturity

Built on 6+ years of CX AI development, not just LLMs.

AI Maturity

Recently adopted general-purpose LLMs; newer to CX.

AI Model

AI Model

CX-trained model + optional LLMs tailored to support.

AI Model

Uses off-the-shelf LLMs; limited CX specialization.

Autoflow & Workflow Builder

Workflow Builder

No-code Autoflows built on policies and intent—fully self-serve.

Workflow Builder

Sierra engineers must manually build workflows; no transparency or self-service.

Insights & Reporting

Insights & Reporting

Discover provides real-time AI insights and deflection reporting by relevance and engagement.

Insights & Reporting

Lacks AI-generated insights and automation visibility.

Self-Service Capabilities

Self-Service

Full visibility to build, test, and optimize workflows and models.

Self-Service

Customers depend on Sierra to build and manage.

Testing Access

Testing Access

Free proof of value (POV) available before buying.

Testing Access

Only paid trials offered.

Implementation & Support

Implementation & Support

Fast setup with hands-on onboarding and continued support.

Implementation & Support

White-glove only; slower and less scalable.

Trusted by leading support teams

3 reasons why Forethought is your best option

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AI Performance Excellence

Our model, trained on diverse historical ticket data since 2017, excels in quickly adapting and learning from your organization's history immediately. It surpasses ChatGPT.

56%

Higher deflection rate than other solutions

Agility

We reserve 20% of our product roadmap for customer requests, aligning our success with yours and driving AI innovation together.

20%

Product roadmap reserved for customer requests

Implementation Speed

We have a team to support implementation on your timeline, ensuring immediate ROI from day 1.

Day 1

Immediate return on investment

Why industry experts trust Forethought

"Something I really like about Forethought is that other companies think they do AI, but they’re really AI-driven chatbots. They still make you create workflows from start to finish. With Forethought, the AI knows where the customer needs to go. It makes it quicker, easier, and more clear for customers to engage with us. You feel the difference with their AI–it’s been huge for me."

Dustin Auman

Operations Manager, iFIT

"Forethought is serving the best knowledge for our customers; we have seen a sharp decline in the amount of email and phone support tickets."

Jason H.

Reviewed on G2

"Best AI model proven time and time again in head to head comparisons vs. other vendors in the space. This results in the best metrics - Deflection Rate, CSAT etc."

Verified User

Reviewed on G2

Forethought: The clear choice for AI-driven CX teams

Join top brands like Upwork, Lime, and D2L in transforming your customer support operations with Forethought’s multi-agentic AI system.

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