Forethought vs Sierra
A scalable and complete AI solution
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Forethought's AI solution empowers customer-centric companies to deliver faster, smarter customer support beyond simple automation, making it the #1 alternative to Sierra.
Build, launch, and optimize AI-generated flows instantly

AI Agent Coverage
AI Agent Coverage
Includes agents for Triage (routing), Assist (copilot), and Agent QA (human quality review).
AI Agent Coverage
No AI agents for ticket enrichment, human copilot, or QA.
AI Maturity
AI Maturity
Built on 6+ years of CX AI development, not just LLMs.
AI Maturity
Recently adopted general-purpose LLMs; newer to CX.
AI Model
AI Model
CX-trained model + optional LLMs tailored to support.
AI Model
Uses off-the-shelf LLMs; limited CX specialization.
Autoflow & Workflow Builder
Workflow Builder
No-code Autoflows built on policies and intent—fully self-serve.
Workflow Builder
Sierra engineers must manually build workflows; no transparency or self-service.
Insights & Reporting
Insights & Reporting
Discover provides real-time AI insights and deflection reporting by relevance and engagement.
Insights & Reporting
Lacks AI-generated insights and automation visibility.
Self-Service Capabilities
Self-Service
Full visibility to build, test, and optimize workflows and models.
Self-Service
Customers depend on Sierra to build and manage.
Testing Access
Testing Access
Free proof of value (POV) available before buying.
Testing Access
Only paid trials offered.
Implementation & Support
Implementation & Support
Fast setup with hands-on onboarding and continued support.
Implementation & Support
White-glove only; slower and less scalable.
Trusted by leading support teams
3 reasons why Forethought is your best option
AI Performance Excellence
Our model, trained on diverse historical ticket data since 2017, excels in quickly adapting and learning from your organization's history immediately. It surpasses ChatGPT.
56%
Higher deflection rate than other solutions
Agility
We reserve 20% of our product roadmap for customer requests, aligning our success with yours and driving AI innovation together.
20%
Product roadmap reserved for customer requests
Implementation Speed
We have a team to support implementation on your timeline, ensuring immediate ROI from day 1.
Day 1
Immediate return on investment
Forethought: The clear choice for AI-driven CX teams
Join top brands like Upwork, Lime, and D2L in transforming your customer support operations with Forethought’s multi-agentic AI system.
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