Conversational AI for Sales: Benefits & Use Cases

By Machielle Thomas

Remember the times when online chatbots were considered an annoying feature? Those days are over. As we speak, AI-driven chatbots and virtual assistants are becoming the primary force of efficient customer communication. 

Conversational AI uses machine learning and NLP (natural language processing) technologies to give users instant and human-like responses to their queries, significantly reducing downtimes and improving customer experience. 

However, the benefits of implementing conversational AI for sales and marketing go far beyond that. Let’s see why and how to implement it in your business’s sales team and marketing department. 

Key Benefits of Conversational AI for Sales

Conversational AI for sales offers multiple benefits to take your sales and marketing efforts to a whole new level. Here are the most significant ones:

Fast & Efficient Lead Generation

Back in the day, generating leads was a time-consuming and often tedious process. Conversational AI has turned it upside down. 

By implementing AI-driven chatbots and virtual assistants, businesses can analyze traffic sources and user behaviors in real-time, engaging with potential customers and capturing the information required to classify them as prospects. 

That allows businesses to fully automate their lead-generation process, significantly enhancing its efficiency and lead quality. 

Furthermore, by letting conversational AI handle the initial iniquities and interactions, your sales team can focus on nurturing the most impactful leads and closing deals. 

Faster Response Time and Issue Resolution

Online customers don’t have time to complete contact forms or call customer service to find a solution for their queries. They want an immediate response with as little effort as possible. If you can’t provide that, you’re toast.

Conversational AI guarantees your customers receive all the help they need in a matter of seconds. And we’re not talking about simple and generic responses but complex and engaging answers. 

Our Forethought Solve, for instance, uses historical data and utilizes powerful natural learning algorithms to better understand specific users’ queries and instantly provide them with the most accurate answers. 

Enhanced Customer Engagement and Personalization

By using conversational AI for sales, businesses can provide their customers with 24/7 access to their services, products, and support. This can be incredibly beneficial for businesses with international or cross-state customer bases in different time zones. 

Furthermore, conversational AI can quickly learn user patterns and behaviors, adjusting its responses to each specific case. That can immensely improve overall customer engagement, ensuring every customer feels cared for. 

Not only that, the fast learning capabilities of AI chatbots and virtual assistants can enhance upselling by creating more personalized product or service recommendations and incentives.

Boost In Sales Team Productivity and Efficacy

Workflow automation is the future, and conversational AI will allow your sales team to fully embrace it. By automating tedious sales processes and tasks using chatbots and virtual assistants, your sales team will be able to focus on what matters most – closing sales and bringing money to your business. 

This is where our Forethought Triage shines, helping prioritize the most promising leads and route them to teams with the highest capacity. That way, you’ll be able to prevent overstretching your sales department, boosting productivity, efficiency, and quality of service. 

Better Scalability 

As your business grows and receives more inquiries, your sales team can quickly become flooded with a multitude of tasks and clients. This will negatively impact their productivity and efficiency, resulting in insufficient performance, poor quality of service, and, inevitably, loss of revenue. 

Conversational AI doesn’t have such limitations. Chatbots and virtual assistants can provide 24/7 support across multiple channels and to multiple customers simultaneously. By using conversational AI for basic communication and sales tasks, you’ll be able to scale your business more effectively and cost-efficiently. 

Data-Driven Insights

Conversational AI platforms, like Forethought, for instance, provide businesses and sales teams with detailed performance insights. Based on this data, you’ll be able to monitor how your current sales and marketing campaigns perform in real time. Then, you can make quick adjustments to ensure future campaigns are more effective and efficient. 

Increased Conversion Rates 

Enhanced customer experience offered by conversational AI combined with a better performance from your sales team practically guarantees an increase in your conversion rates. Furthermore, thanks to a more personalized approach, you can build long-term client relations, providing steady revenue and helping your company grow. 

How to Implement Conversational AI for Sales?

Okay, we’ve covered how conversational AI for sales can help your business succeed. Now, let’s tackle a more challenging part – learning how to introduce AI-driven sales tools in your business. 

Why is it important? Because no conversational AI platform, no matter how advanced it is, can work effectively without correct implementation. 

That said, if you want your AI sales and marketing revolution to be successful, follow these steps:

  1. Evaluate Current Bottlenecks
    Look at how your sales team performs without AI’s help. Discuss the matter with your representatives and determine the areas requiring conversational AI improvement. 
  2. Understand Your Audience
    Not all tasks should be automated. If your audience is more old-fashioned, they may prefer human interaction to AI help, even if it takes longer to get the answer. Understand your audience and customers to see which areas you can use AI without sacrificing their experience. 
  3. Define Clear Objectives
    Once you decide how to use conversational AI for sales, define goals you wish to achieve by implementing it, e.g., increasing conversion rates from new leads using conversational AI by 20% in the next three months.
  4. Find the Right Platform
    Be always sure to work with a premium-grade AI platform that offers a wide range of the highest-quality conversational AI tools. Forethought ticks both these boxes (and many more).
  5. Design User-Centric Responses
    While conversational AI can learn on the go, you must first feed it enough information for it to provide responses tailored to a specific client’s case, needs, and traffic source. 
  6. Train Your Sales Team
    Ensure your sales team knows how to use conversational AI to their advantage. It can only work efficiently with your team behind the wheel. 
  7. Monitor Performance
    Use provided data insights to monitor how your new and improved sales department works with AI. If you still see any issues, adjust it accordingly. By the end of the cycle, use this information to see whether conversational AI serves its purpose. 
  8. Scale Gradually
    You don’t have to push the AI revolution. First, use it for a limited audience to gather useful data. Test various solutions and slowly implement new solutions across sales teams and departments. 

Transform Your Sales & Marketing with Conversational AI

Considering all that’s been said above, it becomes clear that implementing conversational AI for sales and marketing is no longer an option. It’s a must-have solution for online businesses. 

AI-driven chatbots and virtual assistants have revolutionized the customer journey. Conversational AI can provide more personalized support, offer faster response times, and automate tedious tasks to boost the sales team’s productivity. Furthermore, by doing all that, it boosts customer engagement and conversion rates. 

That said, there’s not a question of IF but WHEN to introduce conversational AI for sales into your business. And the answer is NOW. Contact Forethought today for a free demo and become the change that drives your industry.

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