B2B Marketing Expert Mitchell Hanson Joins Forethought as VP of Demand Generation

SAN FRANCISCO, April 17, 2023 — Forethought, the leading Generative AI platform for customer support teams, announced today it has hired B2B marketing expert Mitchell Hanson as the company’s Vice President of Demand Generation to lead the development and execution of Forethought’s multi-channel marketing operations—driving demand, growing revenue, and enhancing the overall customer experience.

Before joining Forethought, Mitchell has held senior leadership positions at several of the world’s fastest-growing, category-defining SaaS companies, including ZoomInfo, Hanzo, AskNicely, Zapproved, and Airship. During his tenure at these organizations over the last 15 years, Mitchell led successful marketing initiatives that helped achieve Inc. 500-level growth, international expansion, and upmarket success.

“Forethought’s impressive track record of innovation in an extremely hot category, application of its technology to real-world business challenges, and top-notch leadership team is something special that I immediately wanted to be a part of,” says Hanson. “I’m excited to help tell the Forethought story as we amplify our market presence and take our growth to the next level.”

Mitchell is located in Portland, Oregon. He graduated from the University of Oregon with bachelor’s degrees in Social Sciences and Music, and continued graduate studies at the Portland State University School of Business with a focus on marketing strategy and advertising management.

“I am absolutely delighted to welcome Mitchell Hanson as the new VP of Demand Generation at Forethought! His proven track record in building and scaling successful marketing programs and his deep understanding of customer acquisition and retention will be instrumental in helping us drive growth and deliver exceptional experiences for our customers,” says Deon Nicholas, CEO and Co-Founder at Forethought. “I’m excited to see the impact he will have on our team and can’t wait to collaborate with him to achieve our ambitious go-to-market goals.” 

Outside of work, Mitchell is an avid music production, audio engineering, sound design, and synthesizer enthusiast. He has also visited 48 out of 50 U.S. states. 

About Forethought

Launched in 2018, Forethought is a leading generative AI company providing customer service automation that helps support teams maximize efficiency and productivity. Forethought’s products enable seamless customer experiences by infusing generative AI, powered by Large Language Models (LLMs), at each stage of the customer support journey: resolving common cases instantly, predicting and prioritizing cases, and assisting agents with relevant knowledge—all from one platform.

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